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Strategy. Ambiguity. Creativity. These elements blend seamlessly in the unique services of Jump Associates, a strategy firm that combines the analytical rigor of management consulting firms, like McKinsey, and the creativity of design firms, like IDEO, to create new businesses for their clients. The Creativity, Innovation, and Design team caught up with Jed Morley, BYU alum and vice president of strategy at Jump Associates, to get a glimpse into his world and what he’s learned from working for companies like Jump and IDEO.
Every year students compete for the coveted title of Student Innovator of the Year on BYU campus. It is a great place to share your ideas, get validation and feedback, and take your business to the next level.
Check out the video from this year’s competition!
200 votes. 90 seconds. One big idea. This was the setting for one of the main events for BYU’s Entrepreneurship Week, The Big Idea Pitch, that took place in October. With those 90 seconds, students had the opportunity to present their next business idea to a room full of their peers. Depending on the quality of the presentation and idea, the audience gave the idea a score via iClickers on a scale from one to ten, ten being the highest.
A huge array of ideas were presented, from a more efficient fire alarm to a hip new take on fanny packs. In order to be selected to... Read More
By Ethan Parry
When we are young, we learn basic rules. These rules govern the way we interact with art, music, technology, and just about every other facet of life. We are told to color within the lines, play certain notes together and that all smartphones need to be sleek with smoothed edges. Even design thinking seems to require individuals to go through established acronyms and steps.
What does it mean to be creative? Kyle has been a tinkerer for as long as he can remember, but he didn’t always consider himself as “creative.” As he gained more understanding, he realized that creativity has less to do with inherent abilities and a lot more to do with your attitude and how you approach problems. Are you willing to face-plant? To Try? A creative person is one who is brave enough to use his or her unique set of skills and abilities to solve problems and create solutions.
In addition to his own gaming projects (including a developing game on Hamlet and Dante’s Inferno... Read More