I study the social and cognitive processes whereby markets assign value to novel products and producers. I also study status, social networks, and innovation in the life sciences.
Business (Marriott School)
Duerden, M., Lundberg, N., & Shurna, D. (2016). Facilitating innovation in leisure service organizations. Journal of Parks and Recreation Administration, 34(2), 49-61.
“Urban American Indians: Predictors of father’s active and passive engagement with their children”, Social Work Research.
Developing and applying strategies in emerging businesses, focusing on strategic business models, capital acquisition, and competitive differentiation in new businesses, especially e-businesses. Students consult directly with businesses.
Directors of the BYU Business Plan Competition learn and apply skills in leadership, governance, financial management, mentoring, and VA/Angel networking. application and faculty approval required.
Later phases of systems development life cycle. System architecture, user interfaces, system interface, and application design. Testing and integration. Object-oriented development.
Is entrepreneurship for you? Basics of entrepreneurship, its importance to society, opportunities to pursue a startup company, and impact on future careers.
Marketing strategies for start-up companies. Topics include marketing to investors, internal marketing, and how to market products/services without a marketing budget.
Building the skills of entrepreneurial management; focusing on finding opportunities, people, and deals to create new value in new ventures and existing firms.