Jeff Sheets serves as the director for the Laycock Center in the College of Fine Arts and Communications Dean’s Office. He was previously the director of the Advanced Advertising Lab and adjunct professor of advertising, teaching the theory and practice of integrated marketing communication. He has spent the last 10 years working and consulting with world-class brands and retailers.
Sheets graduated from the Advertising Program at BYU and immediately went to work in New York City as the marketing communication manager for Time Inc., creating and tracking direct response television advertising. He then returned to Utah, completed a post-grad integrated marketing communication program from the University of Utah, and served as director of marketing for FranklinCovey, Deseret Book Co.and OGIO.
Since 2002, Sheets has been teaching at BYU and working on his own personal consulting business in advertising. He is also currently serving as a member of the Board of Directors for POPAI, the global association for advertising and marketing at retail.