So you’ve got a great idea–how do you know if it will work?
The Innovator’s Method aims to answer that question.
From Nathan Furr and Jeff Dyer, professors in the Marriott School of Management at BYU and coauthors of The Innovator’s DNA, comes the book that takes the next step in the innovation process: moving from generating new ideas to testing the validity of those ideas in the marketplace. The Innovator’s Method, released this month by the Harvard Business Review Press, takes readers through the steps of coming up with an insight, understanding the customer’s problem, quickly finding a solution to that problem, making a business plan, generating revenue, and scaling the idea. Says Dyer, “I’ve had lots of people use The Innovator’s DNA behaviors of questioning, observing, networking, and experimenting to come up with great new ideas, but they often don’t know what to do with it when they come up with an idea. …The Innovator’s Method tells you how to test and validate your idea to know whether it will work in the marketplace.”
The ability to innovate is becoming more critical for businesses to be able to keep pace with ever-changing markets, but with innovation comes uncertainty and reluctance to try out new solutions because of that uncertainty. The Innovator’s Method shows that managers, CEOs, entrepreneurs, and even politicians can conduct frugal experiments that will determine the usefulness of the idea before expending valuable time and resources on something that doesn’t work. The book is sure to be an indispensable resource for anyone who wants their organization to have (or keep) the innovative edge.