So you’ve got a great idea–how do you know if it will work?
The Innovator’s Method: Bringing the Lean Start-Up Into Your Organization, recently published by Harvard Business Review Press, aims to answer that question.
From Nathan Furr and Jeff Dyer, professors in the Marriott School of Management at BYU and coauthors of The Innovator’s DNA, comes the book that takes the next step in the innovation process: moving from generating new ideas to testing the validity of those ideas in the marketplace. The Innovator’s Method takes readers through the steps of coming up with an insight, understanding the customer’s problem, quickly finding a solution to that problem, making a business plan, generating revenue, and scaling the idea. Says Dyer, “I’ve had lots of people use The Innovator’s DNA behaviors of questioning, observing, networking, and experimenting to come up with great new ideas, but they often don’t know what to do with it when they come up with an idea. …The Innovator’s Method tells you how to test and validate your idea to know whether it will work in the marketplace.”
The ability to innovate is becoming more critical for businesses to be able to keep pace with ever-changing markets, but with innovation comes uncertainty and reluctance to try out new solutions because of that uncertainty. Developed through research on world-class innovators such as Google, Tesla, Amazon, and Regeneron (see about the research), this process helps take the risk out of innovation and offers an additional perspective on the role of a leader: high uncertainty problems require different management principles than low uncertainty problems. The Innovator’s Method shows that managers, CEOs, entrepreneurs, and even politicians can conduct frugal experiments that will determine the usefulness of the idea before expending valuable time and resources on something that doesn’t work. The book is sure to be an indispensable resource for anyone who wants their organization to have (or keep) the innovative edge.
You can download a complimentary copy of the Introduction and Chapter One to The Innovator’s Method here.
Jeff Dyer, coauthor of The Innovator’s Method on how to test and validate your idea before it goes to market.
Jeff Dyer, on how The Innovator’s Method can help managers, CEOs, entrepreneurs, and politicians, innovate, experiment and validate new ideas.
Jeff Dyer with some key takeaways from his new book, The Innovator’s Method, with Nathan Furr.
Jeff Dyer, coauthor of the new book The Innovator’s Method on the importance of innovation in leadership.
And see their spotlight from the BYU website front page.