I study the social and cognitive processes whereby markets assign value to novel products and producers. I also study status, social networks, and innovation in the life sciences.
Business (Marriott School)
Duerden, M., Lundberg, N., & Shurna, D. (2016). Facilitating innovation in leisure service organizations. Journal of Parks and Recreation Administration, 34(2), 49-61.
“Urban American Indians: Predictors of father’s active and passive engagement with their children”, Social Work Research.
Creating and capturing value through individual and organizational innovation; strategies to increase the flow of innovation and the probability of success.
Strategies for start-up companies. Topics include marketing to investors, internal marketing, and marketing products/services without a marketing budget.
Acquiring and applying evaluation knowledge and skills to manage quality and effectiveness of recreation services and experiences.
Learning the critical skills to create a successful new venture by validating an initial idea and business model in the field.
Considering foundational recreation concepts and contemporary issues. Exploring professional opportunities in recreation.
Drawing heavily upon the post-undergraduate professional experience, students will operate and grow high-tech or growth businesses after creating a new venture and securing funding.