Creating and capturing value through individual and organizational innovation; strategies to increase the flow of innovation and the probability of success.
Strategies for start-up companies. Topics include marketing to investors, internal marketing, and marketing products/services without a marketing budget.
Learning the critical skills to create a successful new venture by validating an initial idea and business model in the field.
Drawing heavily upon the post-undergraduate professional experience, students will operate and grow high-tech or growth businesses after creating a new venture and securing funding.
Legal risks faced by entrepreneurs. How to plan for and avoid legal problems including forming the business, legal liability, and protecting assets.
Launching actual new ventures. Mentored learning of idea validation, business models, minimum viable products, and financing plans. Good preparation for participating in BYU's entrepreneurial competitions.
Building the skills of entrepreneurial management; focusing on finding opportunities, people, and deals to create new value in new ventures and existing firms.
Marketing strategies for start-up companies. Topics include marketing to investors, internal marketing, and how to market products/services without a marketing budget.
Is entrepreneurship for you? Basics of entrepreneurship, its importance to society, opportunities to pursue a startup company, and impact on future careers.
Lecture series exploring various business career alternatives.