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Consumer Behavior

MBA 655

Catalog link: https://gradstudies.byu.edu/course/consumer-behavior

Course Description: Improving managerial decisions by gaining an in-depth understanding of consumers. Topics include transproduct consumer needs, perception, information processing, persuasion, decision-making, and post-consumption evaluation.

CID Category: Innovation
College: Marriott School of Business
Prerequisites: Graduate student status.