Entrepreneurial Marketing
MKTG 414
Catalog link: https://catalog.byu.edu/business/marketing-and-global-supply-chain/entrepreneurial-marketing-0
Course Description: Marketing strategies for start-up companies. Topics include marketing to investors, internal marketing, and how to market products/services without a marketing budget.
CID Category: Innovation
College: Marriott School of Business
Prerequisites: For Marriott School majors only.