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Entrepreneurial Marketing (MBA)

MBA 672

Catalog link: https://gradstudies.byu.edu/course/entrepreneurial-marketing

Course Description: Innovative Marketing tactics and strategies for launching new ventures. Topics include developing and analyzing competitive angles that make competitors irrelevant and best practices for marketing new products/services on a limited budget.

CID Category: Innovation
College: Marriott School of Business
Prerequisites: Graduate student status.