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International Marketing

MBA 658

Catalog link: https://gradstudies.byu.edu/course/international-marketing

Course Description: Institutions and techniques related to marketing goods and services in other countries: international dimensions of product, price, distribution channels, and promotion as they are adjusted to meet social, cultural, and political environments found in other countries.

CID Category: Innovation
College: Marriott School of Business
Prerequisites: Graduate student status.