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Introduction to Marketing Analytics

MBA 653

Catalog link: https://gradstudies.byu.edu/course/introduction-marketing-analytics

Course Description: Types of data and analytical techniques currently used in marketing. Students will be required to analyze a variety of datasets using software tools including Power BI, Azure Machine Learning Studio, and Sawtooth Software.

CID Category: Innovation
College: Marriott School of Business
Prerequisites: Graduate student status.