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Research Methods in Marketing

MBA 650

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Course Description: Interpreting and using the results of market research, including evaluating the quality of the research studies as part of an overall assessment of whether a study???s result should be relied upon. Becoming familiar with advanced marketing research tools in terms of their purposes and how to use their results to improve managerial decision-making. Focus on using marketing research as opposed to conducting such studies.

CID Category: Innovation
College: Marriott School of Business
Prerequisites: Graduate student status.