Research Methods in Marketing
Course Description: Interpreting and using the results of market research, including evaluating the quality of the research studies as part of an overall assessment of whether a study???s result should be relied upon. Becoming familiar with advanced marketing research tools in terms of their purposes and how to use their results to improve managerial decision-making. Focus on using marketing research as opposed to conducting such studies.
CID Category: Innovation
College: Marriott School of Business
Prerequisites: Graduate student status.