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Strategic Client Acquisition and Retention

MBA 654

Catalog link: https://gradstudies.byu.edu/course/strategic-client-acquisition-and-retention

Course Description: Strengthening the art and science of persuasion and influencing in selling and interpersonal leadership skills to drive prospect decision-making towards mutually beneficial outcomes. Leading salespeople and buyers to build a long-term portfolio of loyal, strategic partners.

CID Category: Innovation
College: Marriott School of Business
Prerequisites: Graduate student status.