Strategic Client Acquisition and Retention
MBA 654
Catalog link: https://gradstudies.byu.edu/course/strategic-client-acquisition-and-retention
Course Description: Strengthening the art and science of persuasion and influencing in selling and interpersonal leadership skills to drive prospect decision-making towards mutually beneficial outcomes. Leading salespeople and buyers to build a long-term portfolio of loyal, strategic partners.
CID Category: Innovation
College: Marriott School of Business
Prerequisites: Graduate student status.